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Learn More About KraftedX and Rish (Our Founder) HERE.

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💼 Type: Full-Time (Preferably In-Office)

📍 Location: Rajendra Place, New Delhi

⏳ Relevant Work Experience: 2+ Years

📆 Start Date: Immediate

🚀 What You’ll Do

As a YouTube Content Strategist, you’ll take a hands-on role in steering a channel with an audience of millions. You’ll own both strategy and creative direction, setting the long-term vision while also guiding the ideas, scripts, and production that bring it to life.

Your responsibilities will include:

• Creative Direction
  • Own the content strategy: oversee longform and shorts ideas, pitches, and the content calendar.
  • Guide creative briefs, scripts, and storyboarding to ensure strong hooks, pacing, and positioning.
• Experimentation & Playbooks
  • Plan and run creative experiments (formats, thumbnails, packaging, cadence).
  • Document learnings, update playbooks, and share insights with the team weekly.
• Performance & Insights
  • Prepare MoM summaries with KPI reviews, experiment hypotheses, and success metrics.
  • Bring weekly insights from platform updates, audience data, and competitors.
• Collaboration & Leadership
  • Conduct 1:1 reviews and performance check-ins with creative team members.
  • Mentor the team, run upskilling sessions, and raise the overall creative bar.

✨You’d Be the Perfect Fit If…

• You have a proven track record of growing YouTube channels, driving sustained increases in views, subscribers, and engagement.
• You have proven experience in YouTube strategy, channel management, and creative leadership.
• You understand YouTube as a platform and ecosystem, from algorithm and formats to retention and community building.
• You have hands-on experience in content production and creative direction, and know what it takes to bring an idea from pitch → script → shoot → publish.
• You can think strategically and analytically, spotting patterns in data and translating them into actionable content decisions.
• You can communicate with clarity across functions. explaining creative ideas to business stakeholders.
• You’re naturally curious, detail-oriented, and systems-driven, with the instinct to build playbooks rather than one-off projects.